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buzz.bowenresearch.com Cell phones, games and web sites (the three consumer areas studied here at Bowen Research – see our site, www.bowenresearch.com)
Bowen Research studied cell phones through 75 one-on-one consumer interviews, finding a great difference between those 30 and younger vs. those over 30. About 1/3 of older consumers have tremendous frustration with their cell interface - lost in the menus, hitting buttons by accident, etc. For a quick summary on the study click here.
Click here to sign-up for surveys to win prizes.
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